Dan Wiggins

In 2013, Dan entered the industry as a digital marketing apprentice, learning the craft hands-on. Over the following fifteen years he worked across every side of the industry, in-house, freelance and agency side, each giving him a different view of how marketing supports a business and how the individual disciplines connect.

Dan has worked across branding, web design, SEO and analytics, which means he approaches marketing as a joined-up system rather than a set of separate channels. He understands how a brand informs a website, how a website underpins SEO, and how analytics shows what is actually driving performance.

Much of his experience has come from working closely with C-suite executives and business owners, particularly across manufacturing and industrial sectors. Over the years he has worked alongside the people responsible for a company’s growth, and learned to connect digital marketing to the outcomes they care about: revenue, qualified leads, enquiries and commercial return. It is an approach that keeps the focus on the numbers that affect a business, not just the ones that fill a report.

That commercial perspective shaped RedCore from the start. The agency is built to tie marketing activity to business outcomes and to be measured on the results it delivers.

Today, Dan’s focus is on leading the agency: growing the business and the team, making sure every client gets the results they were promised, and looking after the people who make that happen. He oversees delivery across the client base and stays close to both the work and the people behind it.