Digital Marketing Blog

A lot of new businesses are investing and capitalizing on digital marketing, whilst a large portion of other business are failing to implement a sound digital marketing strategy at all. According to estimates, the size of the digital marketing industry is set to grow by 12.9% to £14bn in 2022,…

Delivering Unforgettable UX Through Best Practice We are heading to the future where if you don’t have an online presence, you don’t exist. Having some sort of internet presence is no longer a choice for businesses. Consumers are often judging the seriousness of business owners with having an online presence.…

Let’s face it; There is no shortage of SEO agencies out there. While that can be a good thing, it makes choosing the right one tricky. This is especially true because every agency offers something unique. You need to identify the one that’s best for your business and to do…

If you own a business, you need a professionally designed website to attract, retain, and convert your target customers.  We’ll be shining a light on everything you need to know about web design. By the end of it, you’ll have a good understanding of: What actually is a web design…

What is Internal Site Search? More than likely, you've encountered a website with functionality that enables you to search for something specific within the site. Amazon, eBay & YouTube rely on a perfectly optimised internal site search to deliver perfect results to their users search queries. In this article we're…

One possible effective way of rebuilding your business after the COVID-19 pandemic is over is by building a digital marketing strategy. This applies to both brick-and-mortar businesses such as restaurants, and online businesses like streaming sites. Very few businesses are unaffected by COVID-19. Even the largest corporations are affected as…

If you’re an online marketer or owner of a small or medium-sized business, you might be familiar with the efficacy of pay per click ads (PPC) in your overall marketing strategy. The importance of a PPC strategy in 2020 can’t be understated - it’s an effective way to generate quality…

The power of user focused content in 2020 and onwards will only get stronger as the demand for authoritative, engaging, and relevant content increases. Web content can be any digital information that can be published online on different platforms. Content can vary in form and purpose, and includes things like:…

Algorithms used by search engines, particularly Google, are regularly upgraded. Most algorithm upgrades are simple tweaks and security patches, but many have a direct impact on search engine optimisation (SEO). This means that SEO is changing all the time. The importance of SEO strategy in 2020 cannot be overestimated. Previous…