Digital Marketing Blog

One possible effective way of rebuilding your business after the COVID-19 pandemic is over is by building a digital marketing strategy. This applies to both brick-and-mortar businesses such as restaurants, and online businesses like streaming sites. Very few businesses are unaffected by COVID-19. Even the largest corporations are affected as…

If you’re an online marketer or owner of a small or medium-sized business, you might be familiar with the efficacy of pay per click ads (PPC) in your overall marketing strategy. The importance of a PPC strategy in 2020 can’t be understated - it’s an effective way to generate quality…

The power of user focused content in 2020 and onwards will only get stronger as the demand for authoritative, engaging, and relevant content increases. Web content can be any digital information that can be published online on different platforms. Content can vary in form and purpose, and includes things like:…

Algorithms used by search engines, particularly Google, are regularly upgraded. Most algorithm upgrades are simple tweaks and security patches, but many have a direct impact on search engine optimisation (SEO). This means that SEO is changing all the time. The importance of SEO strategy in 2020 cannot be overestimated. Previous…