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The 4 Types of SEO: What They Are & How to Use Them

What Is SEO? SEO stands for Search Engine Optimisation.  It's a set of practices used to improve a website's visibility and ranking in search engine results. By optimising various aspects of a website, such as content, keywords, and backlinks, SEO aims to attract more organic (non-paid) traffic from search engines…
Beth Wright
18th May 2023
Blog

Mastering the Art of Blog Writing: Your Ultimate Guide

What Is A Blog? At the beginning of the internet, a blog was categorised as a personalised homepage where users journaled their life.  As the internet has grown, so has the use of blogs, now a blog is used to give business updates and provide information and value to a…
Beth Wright
12th May 2023
Blog

Web Design Trends 2023

What Is Web Design? Web design is the process of creating and arranging visual and functional elements on a website to enhance its aesthetics, usability, and overall user experience.  Web design encompasses various interface elements to create a user-friendly website that attracts users for products or services, leading to multiple…
Beth Wright
5th May 2023
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Step-by-Step Guide to Crafting a Powerful Content Marketing Strategy

What Is A Content Marketing Strategy?  A content marketing strategy is a comprehensive plan that outlines how a business or organisation will create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.  Ultimately, to drive profitable customer action. The goal of a content marketing…
Beth Wright
27th April 2023
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5 Game-Changing Marketing Trends to Watch Out for in 2023

As we settle into 2023 there is one poignant question looming, what trends in digital marketing are we going to see throughout this year? Digital Marketing has become the main choice of information for many around the world so it’s important to understand the next steps for this ground-breaking technology.…
Beth Wright
5th April 2023
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The Importance Of Branding & Defining A Clear Voice

It’s important to understand that when building a business or organisation it isn’t just about the service you offer or the product you provide but the customer service and the brand tone of voice. The key to creating a successful organisation or business is to create a positive relationship with…
Beth Wright
10th January 2023
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The Rapid Takeover Of TikTok In Marketing

TikTok is a popular social media platform that originated from the creator of Musically, Zhang Yiming. As the platform's users began to decline the platform was converted to TikTok. TikTok was originally used for dancing, tutorials and connecting with friends. During the height of the Covid-19 pandemic, millions began uploading…
Beth Wright
8th November 2022
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Is A Career In Digital Marketing Right For You?

The Digital Marketing Industry is becoming an increasingly popular field to work in, There are many different types of Digital Marketing jobs that require different skill sets meaning there is plenty of opportunity to become part of the Digital Marketing field.  How to Get into Digital Marketing Due to societal…
Beth Wright
28th October 2022
Blog

The Evolution of Digital Marketing

As Digital Marketing becomes a popular field of work it’s important to know where it began and how far it’s come. From the beginning of the internet to today's industry, we explain the transformation from traditional marketing to digital marketing.  The term "Digital Marketing" has evolved through the decades, but…
Beth Wright
20th October 2022