Digital Marketing Blog

It’s important to understand that when building a business or organisation it isn’t just about the service you offer or the product you provide but the customer service and the brand tone of voice. The key to creating a successful organisation or business is to create a positive relationship with…

TikTok is a popular social media platform that originated from the creator of Musically, Zhang Yiming. As the platform's users began to decline the platform was converted to TikTok. TikTok was originally used for dancing, tutorials and connecting with friends. During the height of the Covid-19 pandemic millions began uploading…

The Digital Marketing Industry is becoming an increasingly popular field to work in, There are many different types of Digital Marketing jobs that require different skill sets meaning there is plenty of opportunity to become part of the Digital Marketing field.  How to Get into Digital Marketing Due to societal…

As Digital Marketing becomes a popular field of work it’s important to know where it began and how far it’s come. From the beginning of the internet to today's industry, we explain the transformation from traditional marketing to digital marketing.  The term "Digital Marketing" has evolved through the decades, but…

What is a Meta Description? A meta description appears on the search engine results page below the title tag and is used to inform the user with a summary of the page’s content. It’s often an opportunity to pitch the page to a potential user, so make your meta descriptions…

In this post, you’ll learn how best to optimise images for SEO. In general, images are always deemed an important contribution to any marketing strategy. Often image optimisation is overlooked because the focus is set on keywords and the other content on your website.  In this post, we will not…

Who is Culture Shift? Culture Shift is an online platform for Human Resources. Their aim is to ensure that everyone has a safe, happy and positive environment to work and study in.  Culture Shift breaks away from the traditional method of reporting incidents in the workplace by providing their users…

Search intent is also known as user intent. Whether this is a question, a how-to, or a review on a product, there will always be a reason behind the user's search. It is the job of the content creator to ensure they have the resources to inform the user correctly.…

Why Use Blogging In SEO? Consistent SEO Blogging can be extremely beneficial in SEO because it enables your website to provide the user with informative answers regarding a specific topic. By having created a host of user-focused content on your website, you create the opportunity to have more users click…

A lot of new businesses are investing and capitalizing on digital marketing, whilst a large portion of other business are failing to implement a sound digital marketing strategy at all. According to estimates, the size of the digital marketing industry is set to grow by 12.9% to £14bn in 2022,…