Blog

Building a Digital Marketing Strategy after COVID-19

One possible effective way of rebuilding your business after the COVID-19 pandemic is over is by building a digital marketing strategy. This applies to both brick-and-mortar businesses such as restaurants, and online businesses like streaming sites. Very few businesses are unaffected by COVID-19. Even the largest corporations are affected as…
Dan Wiggins
19th May 2020
Blog

The Importance of a PPC Strategy in 2020

If you’re an online marketer or owner of a small or medium-sized business, you might be familiar with the efficacy of pay per click ads (PPC) in your overall marketing strategy. The importance of a PPC strategy in 2020 can’t be understated - it’s an effective way to generate quality…
Dan Wiggins
4th May 2020
Blog

The Power of User Focused Content in 2020

The power of user focused content in 2020 and onwards will only get stronger as the demand for authoritative, engaging, and relevant content increases. Web content can be any digital information that can be published online on different platforms. Content can vary in form and purpose, and includes things like:…
Dan Wiggins
21st April 2020
Blog

The Importance of SEO Strategy in 2020

Algorithms used by search engines, particularly Google, are regularly upgraded. Most algorithm upgrades are simple tweaks and security patches, but many have a direct impact on search engine optimisation (SEO). This means that SEO is changing all the time. The importance of SEO strategy in 2020 cannot be overestimated. Previous…
Dan Wiggins
7th April 2020