Digital Marketing Blog

What Is SEO? SEO stands for Search Engine Optimisation.  It's a set of practices used to improve a website's visibility and ranking in search engine results. By optimising various aspects of a website, such as content, keywords, and backlinks, SEO aims to attract more organic (non-paid) traffic from search engines…

What Is A Blog? At the beginning of the internet, a blog was categorised as a personalised homepage where users journaled their life.  As the internet has grown, so has the use of blogs, now a blog is used to give business updates and provide information and value to a…

What Is Web Design? Web design is the process of creating and arranging visual and functional elements on a website to enhance its aesthetics, usability, and overall user experience.  Web design encompasses various interface elements to create a user-friendly website that attracts users for products or services, leading to multiple…

What Is A Content Marketing Strategy?  A content marketing strategy is a comprehensive plan that outlines how a business or organisation will create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.  Ultimately, to drive profitable customer action. The goal of a content marketing…

As we settle into 2023 there is one poignant question looming, what trends in digital marketing are we going to see throughout this year? Digital Marketing has become the main choice of information for many around the world so it’s important to understand the next steps for this ground-breaking technology.…

What Is A Copywriter?  A copywriter means creating text for the purpose of advertising or marketing, the purpose of a copywriter can vary based on the individual business or writer, originally what we know as copywriting has evolved from magazines and print to social media captions and SEO. Depending on…

It’s important to understand that when building a business or organisation it isn’t just about the service you offer or the product you provide but the customer service and the brand tone of voice. The key to creating a successful organisation or business is to create a positive relationship with…

TikTok is a popular social media platform that originated from the creator of Musically, Zhang Yiming. As the platform's users began to decline the platform was converted to TikTok. TikTok was originally used for dancing, tutorials and connecting with friends. During the height of the Covid-19 pandemic, millions began uploading…

The Digital Marketing Industry is becoming an increasingly popular field to work in, There are many different types of Digital Marketing jobs that require different skill sets meaning there is plenty of opportunity to become part of the Digital Marketing field.  How to Get into Digital Marketing Due to societal…

As Digital Marketing becomes a popular field of work it’s important to know where it began and how far it’s come. From the beginning of the internet to today's industry, we explain the transformation from traditional marketing to digital marketing.  The term "Digital Marketing" has evolved through the decades, but…