Harry Bilby
Curo Skin had a genuinely innovative product, a filtered shower head designed to remove chlorine and hard water impurities, but their website had zero organic traction and no SEO foundations in place.
Rankings were non-existent for high-value commercial terms, organic traffic was negligible, and there was no structured approach to capturing demand from people actively searching for their product category through organic search.
The challenge was clear but urgent: build a robust SEO strategy from the ground up for a relatively new ecommerce brand, targeting a competitive product niche, and generate measurable revenue growth within a short timeframe.
We implemented a structured, performance-first SEO strategy designed to build immediate organic visibility while laying the foundations for long-term compounding growth.
1. Technical Foundations: Before any content or keyword work could deliver results, the site needed to be technically sound.
2. Keyword Research & Mapping: thorough keyword research to identify the highest-volume, most commercially relevant search terms for Curo Skin’s product range.
3. Content Improvements:
When traffic grows that quickly, conversion rate almost always falls. You start ranking for broader terms, you pull in people who are browsing rather than buying, and the percentage drops even though the raw sales go up. That’s normal and most agencies quietly hope nobody asks about it.
Revenue & Sales (June 2025 vs June 2026):
The compounding effect of technical SEO, targeted content, and on-page optimisation transformed a website with minimal organic presence into a reliable, growing revenue channel, with month six already tracking ahead of any previous month.
See how we’ve helped clients transform their performance and conversions through web design principles.
See how we’ve helped clients transform their performance and conversions through web design principles.
