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9.8x organic revenue in 12 months for a skincare startup

Curo Skin launched their filtered shower head range with a beautiful product but minimal organic visibility and no SEO strategy. Within six months of implementing a performance-led SEO plan, organic sessions, sales, and revenue accelerated rapidly.
Curo Skin
+0%
Increase in
Organic Sessions
+0%
Increase in
Organic Revenue

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0151 662 0210

We reply within the hour

hello@redcore.digital

starting point

The challenge

Curo Skin had a genuinely innovative product, a filtered shower head designed to remove chlorine and hard water impurities, but their website had zero organic traction and no SEO foundations in place.

Rankings were non-existent for high-value commercial terms, organic traffic was negligible, and there was no structured approach to capturing demand from people actively searching for their product category through organic search.

The challenge was clear but urgent: build a robust SEO strategy from the ground up for a relatively new ecommerce brand, targeting a competitive product niche, and generate measurable revenue growth within a short timeframe.

★★★★★
Have worked with RedCore since August and they’ve really improved our organic reach across Google. Jay and the team have been a pleasure to work with and always ensure the work is done when they say it will be, which is rare these days. Highly recommend for any businesses looking to grow their reach and increase visibility. 10/10

Harry Bilby

Curo Skin

OUR PROCESS

Our approach

We implemented a structured, performance-first SEO strategy designed to build immediate organic visibility while laying the foundations for long-term compounding growth.

1. Technical Foundations: Before any content or keyword work could deliver results, the site needed to be technically sound.

2. Keyword Research & Mapping: thorough keyword research to identify the highest-volume, most commercially relevant search terms for Curo Skin’s product range.

3. Content Improvements:

  • Commercial Pages: rewrote and improved product page copy to better serve both user intent and search engine relevance.
  • User-Focused Blog Content: regularly published expert blog content positioning Curo Skin as an authority in the filtered shower space, with strategic internal links back to key product pages.
  • Internal Link Structure: built a coherent internal linking architecture so that link equity flowed efficiently between pages and every key page had supporting relationships.
Analytics
WordPress
Screaming Frog
Monday.com
Shopify
SEMRush
Ahrefs
+0%
Organic Sessions
In 12 months
+0%
Organic Revenue
In 12 months
Position #1
C
Curo Skin
https://www.curoskin.co.uk › shower-head-filter
UK's Best Filtered Shower Head | Softer Water, Healthier Skin
Designed to remove up to 99% of chlorine, heavy metals and organic compounds, for clean, softer water that supports healthier skin and hair.
£80.00·In stock·★★★★★ 4.9 (146)·Free delivery over £15·60-day returns

The results

When traffic grows that quickly, conversion rate almost always falls. You start ranking for broader terms, you pull in people who are browsing rather than buying, and the percentage drops even though the raw sales go up. That’s normal and most agencies quietly hope nobody asks about it.

Revenue & Sales (June 2025 vs June 2026):

  • +815% increase in organic sessions
  • +845% increase in sales
  • +883% increase in organic revenue
  • +8.3% improvement in conversion rate

The compounding effect of technical SEO, targeted content, and on-page optimisation transformed a website with minimal organic presence into a reliable, growing revenue channel, with month six already tracking ahead of any previous month.

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