Web Design Improvements Increase Conversions by 37% For Northern Scaffolding

As a leading scaffolding provider in the Liverpool area, Northern Scaffolding needed a website that not only showcased their services but also converted visitors into enquiries. Their original site was holding them back from both an SEO and usability perspective, which is where we stepped in to build a better platform with best practice implemented throughout.

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The Client

Northern Scaffolding

The Industry

Construction

The Service

Web Design

Visit Them

https://www.northernscaffoldingltd.co.uk/

RedCore Digital helped us redesign our website towards the beginning of 2025 and now we're booking more business through the website than ever before. Couldn't recommend RedCore enough and we look forward to working with them for many years to come.

Tony Dawber

increase in Clicks

+ 0 %

increase in search visibility for Target Keywords

+ 0 %

Increase in Conversions

+ 0 %

Building Better Foundations With RedCore Digital

With the level of competition in the construction industry, Northern Scaffolding needed to show how they work better than they were. We went back to the basics with a complete website redesign. This included migrating from a custom platform to WordPress to give the Northern Scaffolding team full control over the backend for flexibility on-site.

Alongside the design overhaul, we implemented a CRO strategy to streamline the conversion funnel. The contact form was repositioned for easier access, and user journeys were refined to help potential clients find what they need with fewer clicks.

The Problem

Northern Scaffolding’s website was outdated and difficult to manage. The custom-built platform limited their ability to make updates, leaving the site stagnant and unresponsive to business needs.

Navigation was confusing, with a poor structure that made it hard for users to find key service information. The site struggled to convert visitors. The contact form was hidden away, the user journey lacked focus, and there was no clear path to enquiry. Technical issues were also affecting search visibility, meaning the site wasn’t being found as often as it should.

Without any CRO strategy in place, potential leads were dropping off before taking action.

The Results

Alongside giving them the flexibility to update their site more easily, our approach also delivered measurable improvements across the board. Now, with an easy to access contact form, and improved site structure, they saw:

50% increase in clicks
42% increase in search visibility for target keywords
37% increase in conversions

Northern Scaffolding now has a modern, user-friendly website that not only ranks better but also turns more visitors into enquiries. With better visibility, smoother navigation, and a stronger conversion funnel they’re positioned for continued growth in a competitive market. Add in the ability to change up site content much easier, and they’re also future proofed for any business updates.

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