Growing a Chocolate Company Website by 238% Through SEO

Old Bank House Chocolates is a heritage brand with over 30 years of chocolate-making experience. Known for handcrafted truffles and seasonal gift boxes, their products have always had a loyal local following, but they wanted to reach a wider UK audience through their website. That’s where we came in.

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The Client

Old Bank House Chocolates

The Industry

Ecommerce

The Service

SEO

Visit Them

https://oldbankchocolates.co.uk/

RedCore Digital built a modern, bespoke website for our long standing family business Old Bank House Chocolates, and we are thrilled with the result! The team worked closely with us to build exactly what we wanted and was always responsive to our needs being just a phone call away.

Dan Farran

increase in online revenue

+ 0 %

average order value increase

+ 0 %

increase in overall website traffic

+ 0 %

The Goal

Old Bank House approached us with a clear challenge. They had a loyal customer base and great products, but their website didn’t reflect their brand, wasn’t optimised for search, and wasn’t converting new visitors.

They wanted to:

Improve their visibility online
Increase e-commerce sales
Launch new seasonal products to a national audience
Make their brand feel as premium online as it is in person

SEO & Content Strategy

We carried out in-depth keyword research to understand how people were searching for premium handmade chocolates. We then rewrote key product pages, created blog content around gifting moments like Valentine’s Day and Mother’s Day, and optimised all category structures for long-term visibility.

New Website Design

The original site was outdated, slow, and difficult to navigate. We rebuilt it from the ground up in WordPress + WooCommerce, focusing on:

Clean, elegant design to reflect the brand
Clear calls-to-action and improved user experience
Better product photography and filtering options
Mobile-first usability

Paid Media

We launched seasonal campaigns on Google Ads and Meta Ads, promoting limited-edition gift boxes. Each campaign was aligned with landing pages built for conversion.

The Result

Since launching the new website and campaigns, Old Bank House Chocolates has seen:

A significant uplift in online visibility across seasonal and evergreen keywords
A sharp increase in paid media traffic and new customer acquisition
More repeat customers through remarketing funnels and customer retention flows

Most importantly, the business is now generating consistent online revenue through a website and strategy that supports their growth all year round, not just at Christmas.

Over a 6-month period, Old Bank House Chocolates saw:

+238% increase in organic traffic
+174% increase in online revenue
+312% ROI on paid media spend
+41% average order value increase
Top 3 rankings for keywords like “thick chocolate bar”, “novelty chocolate bars” and “strawberry cream chocolates”
2.7x improvement in conversion rate post-website launch
£5.40 average ROAS across Meta and Google Ads