We specialise in SEO for estate agents and estate agencies, helping you generate instructions, property enquiries, and long-term growth through organic search.
Our SEO strategies are tailored to estate agents, boosting visibility for both local branches and nationwide agencies.
We drive high-quality enquiries from property buyers, sellers, and landlords actively searching online.
With local SEO for real estate, your agency will appear at the top of map results and local searches where most property decisions begin.
The property market is highly competitive. Whether you run a single branch or a multi-location agency, potential clients now start their journey online. Portals like Rightmove and Zoopla dominate search results, leaving smaller agencies struggling to be found. Paid ads can help but they are expensive and don’t provide long-term growth.
Effective SEO for estate agents ensures your agency gets discovered by people looking to buy, sell, or rent property in your area. It helps you:
Compete with large portals for local property searches.
Generate consistent instructions from vendors.
Attract buyers and tenants through optimised property pages.
Build trust with a strong, professional online presence.
We provide comprehensive SEO for estate agents, realtors, and estate agencies designed to increase visibility, generate instructions, and drive property enquiries.
Property websites often include hundreds of listings, multiple service pages, and third-party integrations. If your site is slow or poorly structured, it can impact both your rankings and user experience. Our technical SEO makes sure your website is fast, secure, and easy for search engines to crawl. We fix indexation issues, optimise site architecture, and ensure your property pages are accessible on mobile devices.
For estate agents, this also means structuring property categories in a way that improves visibility for local searches and service-specific terms. A technically sound site not only performs better in Google but also provides a seamless experience for buyers, sellers, and landlords, leading to more enquiries and instructions.
Content is one of the most effective tools estate agents can use to stand out from competitors. We identify what your audience is searching for, from “estate agent in…” to “sell my house fast.” Using these insights, we optimise your core service pages and create supporting blogs and guides that build authority. This strategy ensures your website ranks for valuable local and transactional searches while positioning your agency as an expert.
High-quality content helps potential clients trust you before they even make contact. Our SEO for estate agencies combines keyword research with tailored content strategies that capture vendor leads, buyer enquiries, and landlord instructions.
For most estate agents, location is everything. Clients are searching for trusted agents in their area, and if you are not visible in Google Maps and local search results, you’re missing opportunities. Our local SEO for real estate ensures your agency ranks where it matters most.
We optimise your Google Business Profile, manage reviews, and create location-specific landing pages for each branch. We also build local citations across property directories and community sites to strengthen your visibility. With local SEO, your agency will stand out against national chains and property portals, driving more vendors and buyers directly to your branch.
In the property sector, credibility is essential. Our link building and digital PR campaigns are designed to secure placements in property blogs, local news sites, and industry publications. These backlinks improve your authority and help you compete with the big portals dominating search results. Unlike low-quality link schemes, our approach focuses on relevance and reputation.
By building a strong backlink profile, we increase your website’s authority in Google’s eyes, giving you higher rankings for competitive keywords. This combination of SEO and PR strengthens your brand visibility, ensuring your agency is discovered by more buyers, sellers, and landlords online.
Our strategies are built to deliver real outcomes, not just rankings. For estate agents, that means more instructions, property enquiries, and consistent client growth.
Here’s what our clients have achieved:
85% increase in vendor enquiries for a regional estate agency within 6 months.
Top 3 local map rankings for competitive search terms like “estate agent in…”
Improved organic visibility leading to fewer paid ads and stronger ROI.
Every agency is different, whether you operate a single branch or manage a multi-office network. Our process is designed to uncover your opportunities and deliver measurable results.
Discovery & Audit: Review of your website, visibility, and competitors.
Strategy Development: Roadmap focused on property instructions and enquiries.
Implementation: Technical optimisation, content, local SEO, and link building.
Reporting & Insights: Clear updates on enquiries, traffic, and ROI.
Most agencies see results within 3 months, with bigger gains compounding over 6–12 months.
Most agencies see results within 3 months, with bigger gains compounding over 6–12 months.
Yes. While portals dominate national searches, local SEO allows estate agents to rank above them for location-based terms.
Yes. We create scalable SEO strategies tailored to agencies with multiple offices and service areas.
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