AI is changing how people discover information online. But SEO isn’t disappearing, it’s evolving.
At RedCore Digital, we help businesses adapt their existing SEO strategies for a world where search results are shaped by large language models (LLMs), AI Overviews, and answer engines.
Generative Engine Optimisation (GEO) is the process of improving your brand’s representation within AI-driven search experiences such as Google’s AI Overviews, ChatGPT, Perplexity and Gemini.
Unlike traditional SEO, GEO is not about rankings or positions. It is about representation: ensuring your brand, products or expertise are mentioned, referenced or featured within AI-generated responses.
That requires the same solid foundations as SEO: technical strength, authoritative content and credible entity signals, combined with a deeper focus on how search engines understand your brand contextually.
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We believe GEO and AI SEO are an extension of SEO, not a replacement for it.
Our approach strengthens the key signals that both search engines and AI systems rely on:
This is SEO at its best: strategic, holistic and built for longevity.
AI SEO and GEO are for forward-thinking businesses that already understand the value of SEO and want to future-proof their visibility.
It is not for companies chasing short-term trends or expecting instant results.
If your brand already invests in content, PR and SEO, GEO helps connect those efforts by strengthening your digital ecosystem so AI engines recognise and reference your expertise.
We assess your current SEO performance, audience and market readiness. When it makes sense for your goals and budget, we incorporate AI SEO principles into your wider strategy.
Our goal is simple: keep your brand visible, wherever and however people search.
Entity optimisation is at the heart of modern SEO and an essential part of GEO. We start by auditing how your brand is currently understood by search engines and AI systems. That means assessing structured data, social signals, and all online mentions that contribute to your entity graph.
Our goal is to ensure that every reference to your brand, from your website and Google Business Profile to third-party sites and press coverage, tells a consistent story. When search engines and large language models recognise your brand as a trusted source of information, they are far more likely to feature or reference it within AI-generated summaries.
We refine schema mark-up, consolidate naming conventions, and align your digital footprint so your brand is not only discoverable but also clearly defined. Strong entity signals build authority and trust, which are both critical for long-term visibility in AI-driven search results.
AI-driven search engines value accuracy, context, and clarity. That means the content you publish today must be written for both people and machines. Our content re-engineering process takes your existing assets and optimises them for this dual purpose.
We start by analysing your current pages to determine how well they demonstrate expertise, accuracy, and author credibility. Each piece is reviewed for factual quality, citation opportunities, and structured readability. Where necessary, we rewrite or restructure content so that it can be easily interpreted by both human readers and AI systems.
This involves improving internal linking, refining metadata, clarifying headings, and ensuring that each topic is complete enough for AI models to summarise confidently. The result is content that remains engaging to users while being technically prepared for the next generation of search.
Structured data is one of the most effective ways to communicate meaning to search engines and AI models. We use advanced schema mark-up to provide clear context about your pages, products, services, and organisation.
Our team reviews your existing implementation, identifies gaps, and ensures that your schema aligns with the latest standards. This includes organisation schema, article schema, FAQs, product data, and any other structured information that helps AI tools understand your brand.
Beyond the technical setup, we focus on relationships such as how your structured data connects to entities, people, and topics beyond your website. The stronger these relationships, the greater your chance of being included in AI-generated responses or knowledge panels. Properly implemented schema enhances discoverability, accuracy, and trust across both traditional and generative search.
Visibility in AI search depends on how well your brand is represented across the broader digital ecosystem. We expand your footprint through strategic digital coverage and high-quality citations.
This starts with a review of where your business is currently mentioned online, including directories, industry websites, and news outlets. We then identify new opportunities for credible exposure such as placements that reinforce your topical authority and strengthen the connections between your brand and its key subjects.
Our focus is on quality rather than volume. We secure placements that add relevance and context to your entity profile, supporting both SEO and GEO efforts. Over time, these consistent, trustworthy references help search engines and AI systems associate your brand with the topics that matter most to your business.
Accurately measuring visibility within AI search environments is still an emerging challenge. Unlike traditional SEO, there is no reliable toolset or universal reporting standard for tracking how large language models reference brands.
At RedCore Digital, we approach this carefully and transparently. We monitor key developments across AI platforms such as Google’s AI Overviews, ChatGPT, Perplexity, Gemini, and Bing Copilot to identify where your content may appear or be referenced. While this data is not yet measurable in the same way as keyword rankings, it offers valuable directional insight into how your brand is represented.
To give a complete picture, we continue to report on established SEO metrics such as traffic, engagement, and conversions. We also provide qualitative insights into AI-generated results, coverage, and brand mentions to help inform future strategic decisions.
Our aim is not to promise precision where it does not yet exist, but to keep you informed, adaptive, and ready as measurement tools mature. This realistic approach ensures your investment remains grounded in what is actionable today while preparing for what comes next.
We combine deep SEO experience with a practical understanding of AI’s impact on search.
Over 20 years of combined SEO expertise
Proven results across technical, content and authority-building campaigns
A clear, commercial approach focused on real outcomes, not hype
RedCore Digital helps brands evolve with confidence, staying visible in today’s SERPs and tomorrow’s AI-driven search experiences.
AI is not the end of SEO. It is the next chapter.
The earlier your brand strengthens its entity signals, structured data and content clarity, the better positioned you will be as AI search becomes mainstream.
Let us build a strategy that keeps you visible in search results, in AI overviews and in the minds of your customers.
We partner with businesses across the UK, delivering SEO strategies that generate measurable growth. Alongside our national reach, we also have a strong presence in the North West, supporting local companies in areas such as Wirral, Liverpool, and Chester.
See how we’ve helped clients transform their performance and conversions through web design principles.
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