Your website is the first point of contact for any potential customer. Making it not only stand out, but load fast, work properly, and have good flow across the pages is the difference between someone staying and going.
It may sound ridiculous, but with the average user only spending 15 seconds on a webpage unless they find something of immediate value, and with mobile users abandoning a site if it takes more than 3 seconds to load, it’s not just important: It’s critical.
Beyond that, good web design services help with growth over time, setting up good habits and site structure to improve page flow and decrease bounce rates, as well as making it easier to optimise for SEO and user intent.