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Increasing Organic Sessions by 103% for a B2B Manufacturing Brand

This case study explores how shifting away from a blog-heavy SEO strategy towards high-intent, commercially focused content resulted in a 33% increase in clicks and a 44% increase in impressions over a 6-month period, based on data from Google Search Console.

The Client

Pleavin Power

The Industry

Manufacturing

The Service

SEO

Visit Them

https://www.pleavinpower.co.uk

We’ve seen improvements in our website traffic month on month but most importantly, we’ve started receiving qualified enquires through our website.

Jack Pleavin

Increase in Organic Traffic
+ 0 %
Increase in Organic Clicks
+ 0 %
Increase in Conversions
+ 0 %

The RedCore Digital Approach

Many businesses fall into the trap of thinking SEO success is measured solely by the number of blog posts published. While blogs can play a valuable role in increasing site authority and covering informational queries, they don’t always translate into sales or leads.

This case study explores how shifting away from a blog-heavy SEO strategy towards high-intent, commercially focused content resulted in a 33% increase in clicks and a 44% increase in impressions over a 6-month period, based on data from Google Search Console.

The Problem

The website in question had invested heavily in blogging. While organic sessions were increasing, those sessions weren’t translating into tangible business outcomes like form submissions, product enquiries, or service leads.

Upon reviewing the strategy, we found:

  • Most of the organic traffic was landing on blogs that answered generic questions.
  • There was very little content targeting commercial keywords.
  • Service, product, and location pages were under-optimised and underperforming.

Our Strategy Shift

We transitioned the SEO approach from blog-dominated to conversion-focused. The new strategy involved:

These weren’t just any clicks, they came from users with a clear intent to buy, enquire, or take action.

Since implementing the strategy, the site saw:

  • Higher-quality leads through contact and quote forms
  • Better visibility for key commercial keywords
  • A more logical and conversion-driven site structure
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