RedCore Digital has been featured in DesignRush’s latest article, which discusses winning SEO strategies to outperform competitors. Our Founder and Director, Dan Wiggins, provided key insights into common SEO challenges businesses face, how to develop a successful SEO content strategy, and the importance of regular SEO audits for staying competitive.
SEO Challenges and How to Overcome Them
In the interview, Dan discussed one of the biggest obstacles businesses face with SEO – internal misunderstandings. Often, unrealistic expectations lead to pressure for quick results, causing businesses to focus on short-term tactics rather than sustainable strategies. According to Dan, SEO is a long-term investment, and businesses need to educate stakeholders on the realistic timelines required for success.
He also highlighted the importance of technical SEO and ensuring the foundation of a website – such as structure, speed, and mobile usability – is optimised before concentrating on content.
How RedCore Stands Out Against Competitors
Dan also shared strategies businesses can use to gain a competitive advantage. Key tips included:
- Focusing on highly relevant keywords and queries with strong commercial intent
- Improving the user experience (UX) by enhancing page speed, mobile optimisation, and intuitive navigation
- Adopting a dynamic content strategy with regular updates and exploring new formats like video and podcasts
Why SEO Audits Are Crucial
Lastly, Dan explained the importance of regular SEO audits to stay ahead of search engine algorithm updates and industry trends. He recommends performing audits at least twice a year to ensure both on-page and off-page elements are fully optimised for success.
Thank you to the team at DesignRush for the invite to feature on their platform. Head over and check out the article in full.
