We specialise in in SEO for law firms, solicitors, and lawyers, helping you stand out in local and national searches, generate enquiries, and grow your practice.
Our SEO strategies are tailored to law firms and solicitors, focusing on visibility for high-value legal services.
We generate qualified enquiries from clients actively searching for lawyers across multiple practice areas.
With SEO for legal firms, we ensure you dominate local map results while also competing nationally for specialist services.
The legal industry is highly competitive. Whether you specialise in family law, personal injury, or corporate services, potential clients are searching online before they ever call a solicitor. Relying on referrals alone is no longer enough.
With effective SEO for law firms, you can:
Appear at the top of Google for practice area searches like “employment solicitor” or “family lawyer.”
Generate consistent enquiries from clients in need of urgent legal support.
Build trust and credibility with well-optimised, compliant service pages.
Reduce dependence on expensive PPC ads or directory listings.
We provide tailored SEO for lawyers and legal firms, designed to meet the needs of practices of all sizes.
A law firm’s website is often the first point of contact for potential clients, which means it must be fast, secure, and easy to navigate. Technical SEO ensures your website performs at the highest level, covering everything from mobile responsiveness and site speed to URL structure, indexation, and schema markup. For solicitors, trust and credibility are essential, and Google rewards websites that meet modern technical standards.
Our team carries out a full audit, identifying hidden issues that limit performance, and then implements fixes that make your site more accessible to both search engines and clients. By strengthening your technical foundations, we help you rank higher, reduce bounce rates, and provide a seamless experience that builds client confidence.
Every area of law has different search intent, which means your content must be highly targeted to client needs. We carry out in-depth keyword research to identify exactly how people search for services like “employment solicitor,” “conveyancing lawyer,” or “personal injury claim.” From there, we optimise your service pages, create practice-area landing pages, and produce supporting content such as blogs and FAQs. This approach not only helps you rank but also demonstrates authority in your field. High-quality, compliance-friendly content builds trust with clients while making it easier for them to take the next step and contact your firm.
By combining keyword strategy with persuasive, user-focused copy, our SEO for solicitors generates enquiries from clients actively looking for your expertise.
Most clients searching for a solicitor are looking for someone nearby, which makes local SEO for law firms one of the most valuable services we provide. We optimise your Google Business Profile with accurate, up-to-date information, manage reviews to build credibility, and create location-specific landing pages for the areas you serve. This increases your chances of appearing in Google’s local map pack, where the majority of clients make their choice.
We also build local citations in trusted legal directories and community websites, helping to reinforce your presence in local searches. Whether you are a sole practitioner or a multi-branch legal firm, local SEO ensures you are visible when clients in your region search for legal services, giving you a consistent flow of high-quality enquiries.
Authority is a key ranking factor in legal SEO, and one of the most effective ways to build authority is through link building and digital PR. We secure high-quality backlinks from relevant, trusted sources such as legal directories, law associations, industry publications, and national or local news outlets. These links act as endorsements for your website, improving your rankings and helping you compete in crowded markets.
For solicitors and law firms, credibility is everything and links from authoritative websites show both Google and prospective clients that your practice is reliable and established. Our outreach campaigns are carefully tailored to the legal sector, ensuring placements that add value and strengthen your reputation. This combination of SEO and PR activity positions your firm as a go-to provider in your area of law, while driving measurable improvements in search visibility.
Success in the legal industry means more client enquiries, not just traffic. Our SEO for legal firms delivers results you can measure in signed cases and consultations.
Here are some examples:
100% increase in online enquiries for a regional law firm within 6 months.
Top 3 rankings for competitive practice areas such as “employment solicitor.”
Consistent lead flow across multiple branches and practice areas.
Every law firm has unique practice areas, client profiles, and goals. That’s why our process is built around your business, ensuring compliance and measurable growth.
Discovery & Audit: Review of your current website, visibility, and competitors.
Strategy Development: SEO roadmap aligned with practice areas and target clients.
Implementation: Technical optimisation, content creation, local SEO, and link building.
Reporting & Insights: Transparent reporting on leads, traffic, and ROI.
Most firms see measurable improvements within 3 months, with stronger gains over 6–12 months.
Absolutely. With local optimisation, smaller firms can outrank national brands in their own region.
It is the process of improving your website, content, and online presence so that your legal services appear higher in search results.
See how we’ve helped clients transform their performance and conversions through web design principles.
