Helping a Skin Care Start-Up Generate 179% More Organic Revenue in 6 Months

Curo Skin launched their filtered shower head range with a beautiful product but minimal organic visibility and no SEO strategy. Within six months of implementing a performance-led SEO plan, organic sessions, sales, and revenue accelerated rapidly.

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The Client

Curo Skin

The Industry

Ecommerce

The Service

SEO

Visit Them

https://www.curoskin.co.uk/

Have worked with RedCore since August and they've really improved our organic reach across Google. Jay and the team have been a pleasure to work with and always ensure the work is done when they say it will be, which is rare these days. Highly recommend for any businesses looking to grow their reach and increase visibility. 10/10.

Harry Bilby

Increase in Organic Clicks

+ 0 %

Increase in Organic Revenue

+ 0 %

Return on Investment

0 x

The Challenge

Curo Skin had a genuinely innovative product, a filtered shower head designed to remove chlorine and hard water impurities, but their website had zero organic traction and no SEO foundations in place.

Rankings were non-existent for high-value commercial terms, organic traffic was negligible, and there was no structured approach to capturing demand from people actively searching for their product category through organic search.

The challenge was clear but urgent: build a robust SEO strategy from the ground up for a relatively new ecommerce brand, targeting a competitive product niche, and generate measurable revenue growth within a short timeframe.

Our Approach

We implemented a structured, performance-first SEO strategy designed to build immediate organic visibility while laying the foundations for long-term compounding growth.

1. Technical Foundations: Before any content or keyword work could deliver results, the site needed to be technically sound.

2. Keyword Research & Mapping: thorough keyword research to identify the highest-volume, most commercially relevant search terms for Curo Skin’s product range.

3. Content Improvements:

Commercial Pages: rewrote and improved product page copy to better serve both user intent and search engine relevance.
User-Focused Blog Content: regularly published expert blog content positioning Curo Skin as an authority in the filtered shower space, with strategic internal links back to key product pages.
Internal Link Structure: built a coherent internal linking architecture so that link equity flowed efficiently between pages and every key page had supporting relationships.

The Results

Within six months the results across every key metric were significant and consistent.

Search Performance (vs. Previous Period):

+111% increase in organic clicks (12,100 vs 4,500)
+129% increase in organic impressions (950k vs 482k)
+200% increase in keywords ranking on Page 1 of Google

Revenue & Sales (vs. Previous Period):

+137% increase in organic sessions (4,835 vs 2,083)
+163% increase in sales (255 vs 97)
+174% increase in organic revenue (£19,011 vs £6,948)
+19% improvement in conversion rate (5.87% vs 4.96%)

The compounding effect of technical SEO, targeted content, and on-page optimisation transformed a website with minimal organic presence into a reliable, growing revenue channel, with month six already tracking ahead of any previous month.

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