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                Keyword Research
        Want to know what your audience is searching for? Keyword research is the key. Rather than guessing what potential customers type into search engines, we rely on data to understand their behaviour and intent.
These are the search terms used by individuals ready to take action, whether that means making a purchase, booking a service, or requesting a quote. 
It isn’t as simple as listing out the keywords, though. That is why we prioritise high-value, commercial keywords that target people at the bottom of the funnel from the start, moving onto informational terms once your commercial pages are performing properly.
This means the content on your website will match user intent, improving visibility on search engine results pages and increasing the chances of converting clicks into real outcomes.