Delivering Unforgettable UX Through Best Practice
We are heading to the future where if you don’t have an online presence, you don’t exist. Having some sort of internet presence is no longer a choice for businesses. Consumers are often judging the seriousness of business owners with having an online presence. Therefore, small businesses or entrepreneurs can’t afford to not have a website. Website design is yet another story.
According to Google, 61% of users abandon the website and shift to competitors just because of poor design. Another study highlighted that 94% of users were annoyed by the website design out of all negative website feedback. On the flip side, it takes around 2 months to develop a web design with basic functionality and features. And the average cost of designing a website is around $3200.
In the crux, the website is essential, and good website design is even more important. Therefore, business owners and entrepreneurs must invest their time and money in the right direction. Whether you’re a UI/UX designer or a business owner, these top web design trends for 2022 will help you create an interactive, responsive, and futuristic website.
Top Web Design Trends for 2022
Check out these top web design trends for 2022 to design your next website in the right direction.
1. Interactive Web Fonts
There is a lot you can do with the typography of your web design, from combining playful elements to refreshing colours!
Designers have been employing creativity in the text and fonts used in the website design. You can play around with the user’s mouse by adding the effects like hover-state change with CTA buttons to make the text and font interactive. The hover-state changes can include colour change of the button, adding effects to the fonts while hovering over, and a lot more.
The more enticing part is that designers can add font interactivity by using some popular no-code platforms like Figma. However, it is important to not overdo the text interactivity because some visitors might get distracted by the moving fonts and animations.
2. Personalized Content
Consumers regard personalized content and experience, and 77% of customers prefer and recommend brands providing a personalized experience. The same trend is going to dominate in website designs.
Have you ever noticed that you visited a website, and when you revisited it, different content was there? Google is a great example of how personalized content is shown to visitors based on their web history. A visitor looking for a nearby restaurant in Alaska will be shown related content on his second, third or fourth visit.
Most websites track the user’s online behaviour for marketing purposes, and it can be employed in website design and development to improve user experience. eCommerce websites, specifically, should be using personalized content (recently viewed products, last-purchases, abandoned cart notifications, etc.) to improve the overall user experience and conversions. Besides, the personalized content has a higher rate of conversion.
Personalized web content has become an expectation of users without them even realizing it. Therefore, this trend is going to stay forever.
3. Large CTA Buttons
A call to action button works like a signpost on your website to help the visitor realize what next action he needs to take. Therefore, web designers and user experience experts strategically design and plan the location of CTA buttons on websites.
Web designs, prominent, large, and clear calls to action are expected to prevail in the future. However, the buttons will be kept large enough to help the mobile users reach them without any problem. Attention-drawing CTAs are more focused because it has a positive impact on lead generation, driving desired behaviour and conversions
The interactive fonts combined with large and prominent CTA buttons are something you’re going to experience more on eCommerce websites as well.
4. Minimalism Design
Web designers and developers are more focused on less is more when it comes to the overall design of websites. Flat design websites or minimalist websites are not new in web designing, but they are going to dominate in 2022 and beyond. Minimalism doesn’t mean that a white backdrop with black typography will dominate a website. You can expect colourful minimalism to experiment on different websites. Shopify is a good example of blending colours in minimalism (bold background, clean text, and minimalistic elements).
The online shoppers and visitors are very impatient, and they want to reach their desired page in micro-seconds. It’s one of the reasons why website loading speed matters a lot. The same goes for navigation. If the users cannot navigate through a website and do not find the product they came for, it quickly frustrates them.
The minimalist design will provide a seamless user experience and less complexity and improve the loading speed of websites. So, minimalist web designs are going to trend for their two-fold benefits.
5. 3D Design Elements
3D design elements and illustrations have already become a huge thing in User interface designing during 2021. The employment of 3D design elements will be even more rigorous in 2022 and years to come.
The use of 2D/3D mash style is more common where 2D flat graphics are converted into 3D elements. The 3D cartoon characters reminiscent of old corporate illustration types blended with 3D effects is also a dominant trend in UI/UX designs seen on Behance, Dribble, 99Designs, etc.
Ecommerce Web Design Trends
After knowing the general trends in all kinds of web design, let’s explore what is going on in the eCommerce website design. Here are the top trends that UI/UX designers and developers should know when designing an eCommerce app or website in 2022 and beyond.
We saw the true potential of eCommerce in 2020 after the pandemic hit. But where many brands lacked was making responsive web designs. A common notion used for responsive web design is mobile-friendly or thumb-friendly website design.
Using the mobile responsive approach is most essential in any kind of website. But it’s a deal-breaker for eCommerce web design.
Why is Mobile Responsive Web Design Non-Negotiable?
- 88% of consumers search a business on mobile before a physical visit.
- 57% of internet users do not recommend a website with an unresponsive design
- Mobile devices comprise more than 63% of global internet use.
- 79% of mobile phone users in the USA alone shop from their mobile devices
- 46% of the consumers rely on mobile devices for the entire purchase process.
- Mobile commerce is to grow 68% by 2022 and beyond as more people shop from their phones
- 75% of users leave a website if it’s not responsive and optimized for smartphones
These statistics signify the importance of designing a mobile-friendly website. If your website content is not loaded correctly on a mobile device, the user will be frustrated and quick to switch to another website. Therefore, every eCommerce store and website is focused on delivering a device-responsive experience to the consumers.
Most of us are accustomed to using the dark mode of applications, websites, and even our phones. The practical reason for preferring dark mode is lower eye strain due to spending a lot of screen time. The aesthetic reason for using the dark mode is to add an ultra-modern feel to an application or website when every essential element is highlighted by darkening the surroundings.
The dark mode of Twitter and WhatsApp is a breath-taking experience. Although not new, dark mode is going to be old is the gold trend to stay in eCommerce web designs during 2022 and beyond.
A positive user experience directly correlates to interactive web designs. Strategically employed Interactive web designs are going to pay off in 2022 and beyond. Interactive design elements range from adding 3D elements to the website design, combining colours with minimalism, interactive typography, and CTAs. Interactive websites also take time and money to do the magic! It is a best practice for eCommerce website owners and small businesses with a large web design budget.
A personalized experience is already one of the top trends in consumer behaviour, and it can be delivered through website design as well. Stats signify that a whopping 80% of people love to purchase from brands that offer a personalized service online and offline.
With the huge potential of eCommerce, brands shouldn’t miss the opportunity of integrating AI chatbots in their web design to deliver a trusted and personal experience to the consumers. Due to the benefits of AI chatbots, eCommerce brands are more likely to employ chatbots as an essential part of web design.
If you are thinking about changing your website design, you’re thinking right. It’s time to level up your business game by focusing on the user experience and website design. You should hire specialized developers and UI/UX designers to take care of your website designs with the top trends of 2022 and beyond.
Looking For Web design From A Reliable Agency, 5 Star Rated Agency?
At RedCore Digital, we have a team of committed designers who are always experimenting with new trends in the always-evolving industry. Our designers can help you keep your website up to date and attractive.
If you’re a business owner thinking of a new website, or just a website makeover, request a quote from our web design team today.