179% More Appointment Bookings for Groom Hire: An Award-Shortlisted Local SEO Campaign

Our Local SEO work helped Groom Hire grow from 347 to 968 bookings in twelve months, an increase of 179%. The campaign has now been shortlisted for Best Local Campaign (SEO) (Small). This project shows how the right location structure, local intent targeting, and Google/Bing map optimisation can turn organic visibility into real, measurable revenue.

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The Client

Groom Hire

The Industry

Retail

The Service

SEO

Visit Them

https://www.groomhire.co.uk/

“Great working with the RedCore team. Highly recommend!”

Hugo Duckworth

Increase in Organic Sessions

+ 0 %

Increase in Appointment Bookings

+ 0 %

In Organic Clicks

+ 0 %

The RedCore Digital Approach

Groom Hire is a well-established high-street retailer specialising in formalwear for men, particularly focused on weddings and formal occasions.

Despite its strong brand presence, Groom Hire faced two significant challenges: low local search visibility and a lack of appointment bookings through its website. They approached us with the aim of improving their local search rankings and driving more conversions through their online booking system.

The Challenge

Despite having several location-specific pages on their website, Groom Hire struggled to rank effectively in local search results. This lack of visibility significantly impacted appointment bookings, which are crucial to their business model. Our task was clear: improve local search performance, increase website traffic, and, most importantly, drive more bookings.

After conducting a thorough technical audit of the website, we identified key areas for improvement. Our strategic approach focused on enhancing the user experience, optimising location-specific content, and improving search visibility.

The Solution

Creation of New Location Pages: We designed and developed new, user-friendly location pages, focusing on delivering essential information in a clear, concise manner. Each page included:
- Opening hours
- Contact information
- Accessibility details
- Location-specific team information
- Social proof, such as location-specific testimonials
Local Schema Markup: To improve the relevance and visibility of these pages in local search results, we implemented structured data using local business schema, ensuring search engines could better understand and rank the pages for local queries.
Google Business Profile Optimisation: In tandem with the changes to the website, we audited and updated Groom Hire’s Google Business Profiles. This included aligning the profiles with the new content and ensuring consistency across all locations, helping to increase clicks and engagement from local search.