Groom Hire are a well known mens formalwear brand who turned to RedCore to help improve their organic visibility and local reach.
The RedCore Digital Approach
Groom Hire is a well-established high-street retailer specialising in formalwear for men, particularly focused on weddings and formal occasions.
Despite its strong brand presence, Groom Hire faced two significant challenges: low local search visibility and a lack of appointment bookings through its website. They approached us with the aim of improving their local search rankings and driving more conversions through their online booking system.
+187
Increase in website traffic across all locations
+43
Boost in appointment bookings
+235
In website clicks across all location pages
The Challenge
Despite having several location-specific pages on their website, Groom Hire struggled to rank effectively in local search results. This lack of visibility significantly impacted appointment bookings, which are crucial to their business model. Our task was clear: improve local search performance, increase website traffic, and, most importantly, drive more bookings.
The Solution
After conducting a thorough technical audit of the website, we identified key areas for improvement. Our strategic approach focused on enhancing the user experience, optimising location-specific content, and improving search visibility.
Key actions taken included:
- Location Page Audit: We conducted a full audit of the existing location pages, identifying underperforming pages and those representing locations no longer serviced by Groom Hire. These pages were removed to streamline the site and eliminate unnecessary content that was not contributing to local rankings.
- Creation of New Location Pages: We designed and developed new, user-friendly location pages, focusing on delivering essential information in a clear, concise manner. Each page included:
- Opening hours
- Contact information
- Accessibility details
- Location-specific team information
- Social proof, such as location-specific testimonials
- Local Schema Markup: To improve the relevance and visibility of these pages in local search results, we implemented structured data using local business schema, ensuring search engines could better understand and rank the pages for local queries.
- Google Business Profile Optimisation: In tandem with the changes to the website, we audited and updated Groom Hire’s Google Business Profiles. This included aligning the profiles with the new content and ensuring consistency across all locations, helping to increase clicks and engagement from local search.
Our strategic approach successfully addressed Groom Hire’s local search challenges, resulting in a significant increase in both online traffic and appointment bookings. By focusing on technical SEO, user experience, and local optimisation, we were able to drive tangible business results within a short time frame.
This case highlights our ability to deliver tailored solutions that meet our clients’ specific needs and produce measurable outcomes, even in highly competitive markets.
“Great working with the RedCore team. Highly recommend!”
Hugo Duckworth, Groom Hire
