The RedCore Digital Approach
Many businesses fall into the trap of thinking SEO success is measured solely by the number of blog posts published. While blogs can play a valuable role in increasing site authority and covering informational queries, they don’t always translate into sales or leads.
This case study explores how shifting away from a blog-heavy SEO strategy towards high-intent, commercially focused content resulted in a 33% increase in clicks and a 44% increase in impressions over a 6-month period, based on data from Google Search Console.
The Problem
The website in question had invested heavily in blogging. While organic sessions were increasing, those sessions weren’t translating into tangible business outcomes like form submissions, product enquiries, or service leads.
Upon reviewing the strategy, we found:
- Most of the organic traffic was landing on blogs that answered generic questions.
- There was very little content targeting commercial keywords.
- Service, product, and location pages were under-optimised and underperforming.
+103
Increase in non-blog organic sessions (14,209 vs 6,996)
+100
Increase in organic clicks YoY (15,300 vs 7,620)
+146
Increase in Organic Sessions YoY (32,239 vs 26,297)
Our Strategy Shift
We transitioned the SEO approach from blog-dominated to conversion-focused. The new strategy involved:
- Keyword Reassessment: We reviewed all existing keyword targets and re-prioritised based on intent, identifying high-value commercial terms.
- Commercial Page Development: Built new service pages, product pages, and location-based landing pages tailored around transactional queries and localised searches.
- On-Page SEO Improvements: Each new page was optimised with targeted keywords, compelling CTAs, and structured layouts to improve both rankings and conversion rates.
- Content Consolidation: We removed or merged outdated blog content that was cannibalising keywords or offering minimal SEO value.
- Internal Linking Overhaul: Improved internal linking structure to push authority towards key converting pages.
The Results (6-Month Comparison)
- ✅ +103% Increase in Organic Sessions (NO BLOG) (14,209 vs 6,996)
- ✅ +100% Increase in Organic Clicks YoY (15,300 vs 7,620)
These weren’t just any clicks—they came from users with a clear intent to buy, enquire, or take action.
Since implementing the strategy, the site saw:
- Higher-quality leads through contact and quote forms
- Better visibility for key commercial keywords
- A more logical and conversion-driven site structure
A happy note from our client
“RedCore Digital completed a full audit of our website and met to discuss the plan of action to really get us off the ground. We’ve seen improvements in our website traffic month on month but most importantly, we’ve started receiving more enquires through our website. Jay and Dan are highly knowledgeable in their field and have taken our website to the next level.
We’re looking to grow our business and align ourselves with more clients in the coming years and we feel confident that the team at RedCore are well-placed to support that success. Highly recommend working with the team.”
Jack Pleavin, CEO, The Pleavin Group
