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Why Use Blogging In SEO?

Consistent SEO Blogging can be extremely beneficial in SEO because it enables your website to provide the user with informative answers regarding a specific topic. By having created a host of user-focused content on your website, you create the opportunity to have more users click through to your website in the SERPs. 

Along with this you also have to incorporate SEO keywords within the text body and the headings, these two factors should help to boost your position within the search engine rankings. Another benefit of incorporating Blog posts into your website is the possible influx of returning traffic to your website, if the user reads a post they enjoyed they are more inclined to return to your website in the future. 

Simple graphic of 3 SEO Blog Tips with red pen graphics

What Is On-Page Optimisation? 

On-Page Optimisation means creating and formatting your web pages so that the search engine (such as Google) can understand what they are indexing. It allows them to understand the reasons and purpose behind your content, which gives them the ability to serve the most informative answers to their users possible. Successfully doing so will result in increased organic rankings within Search Engine Results Pages (SERPs).

Why On-Page Optimisation Matters

On-Page Optimisation is important as it allows for the search engine to clearly understand what the blog post/content is about, this is the biggest factor in ensuring your content ranks within the search engine if it is unclear to a crawler then the search engine will not recognise it’s relevance and believe it is unable to assist the user with their search. 

Marketing Individual using Macbook pro drinking coffee

8 Tips To Format Your SEO Blog Writing 

1. Create a structure beforehand 

Creating a Structure before writing any content helps you to outline all the key elements and topics you need to cover. This helps to ensure you are targeting the core focus of the user’s search query. Another benefit of creating a structure is it’s an easy way to decide and outline what keywords and phrases to target throughout the post. 

RedCore Digital provides its clients with detailed user-focused content briefs which create a simple, yet high-level breakdown of the requirements for any piece of content. Alternatively, RedCore is able to produce all copywriting in-house to save your team time and resources.

2. Apply Keyword Research

Keyword Research is the focal point of the blog post. Without it, the likelihood the post will rank is extremely minimal. Keyword research is the base of SEO and therefore without it, the ranking would be near impossible.  There are many resources available to assist you with keyword Research such as SEMRush Keyword Magic Tool

When selecting which keywords to incorporate into your post, you should select the most relevant regardless of the search volume although finding keywords with search volume should also be considered where possible. 

3. Use Headings (H1, H2, H3 etc)

Headings link closely with keyword research, using the keywords in the headings is a quick-fire way to help it get picked out by search engines. 

There are different types of headings within SEO, useful for structure but also to assist the crawler.

  • H1 – This is the main heading of the article and as a general rule, there should be only one of these per page on your website. 
  • H2 – is commonly used to structure the body of your content and break down different topics within your overall theme.
  • H3 – Often used for bullet-pointed list headings as we can see in this blog. It can be used to break up big chunks of text to ensure it doesn’t overwhelm the reader. 
  • H4 – is something that is not seen very often although it can be used for a subsection within the subheading if you have a piece of key information that relates closely to the H3 topic but not directly. 

As a general rule, it’s understood that the lower the number on the heading scale, the lower its importance. (H1 = Most Important / H6 = Less Important)

The headings should be closely linked to the question the user is searching for so it’s even more important to target and format your headings correctly. Without the use of a heading, the structure of your blog post would also be harder to follow meaning the user is less likely to have a pleasant user experience. 

4. Write with a Clear Structure 

Creating a structure is important at the beginning of the writing process, but it is also important to continue using a clear structure throughout your writing for a few reasons:

  • Easily understood by crawlers 
  • Easy readability for the consumer 
  • Simple navigation 
  • Organisation 

If you are still unsure check out this post by WordStream.

Ensuring a clear structure is one of the easiest ways to give your blog post a helping hand to ensure it gets off on the right foot when uploaded to a search engine. 

5. Images with Alt Text 

Images are a key part of creating a successful blog post and can be a pull factor for users as images tend to act as a useful visual aid which can assist the copy. Picking images for a blog post that are relevant and high quality is extremely important. Alt text (also known as Alternative Text) is used for multiple seasons; if a website or post fails to load, the Alt Text will be displayed as a placeholder until the image can load. 

The main purpose of Alt Text is to guarantee they are accessible to people with visual impairments or when using an accessibility tool, such as text-to-speech. This means it’s extremely important to describe the image simply and efficiently. 

Alt Text may also be used to help the crawler within the search engine understand why the image has been used, what the image is and why it’s relevant 

Macbook on a desk with 2 pens and a mobile phone.6. Easy Readability 

Just like using a structure, it is important to ensure that the blog post is easily readable. Easy readability will be a key element in gaining returning traffic to your blog, the simpler the post the more likely the user is going to be to trust your website for information and knowledge. It also makes it easier for crawlers to understand the content and deem it a reliable source of information. 

7. Links to related content 

Linking back to related content is something so simple yet so effective. If you mention a topic you have already written a post about, adding the link can be an effective way to help grow your website’s credibility meaning it then becomes a trusted site for many. Links also help the crawlers to understand if you have other content related to the topic and can help to improve the rankings of those posts as a result. 

Adding anchor text within your internal links is an important element of SEO best practice, especially when it comes to blog formatting. Ensure that your anchor text is relevant and keyword-focused, but don’t get carried away with keyword stuffing! Adding links to related content can assist the user in their research, supporting the practice of user-focused content.

8. Summarise/Conclude 

Summarising or concluding your blog post is an easy way to bring the article to a close. The main reason for a conclusion is to bring all the points together in a quick skimmable format so anything the reader or crawler may have missed can be seen before exiting the page. 

One other reason to incorporate a conclusion or summary as it is a good place to add a call to action, this means a piece of interactive content for the user such as a link to another page within your website.

Want a hassle-free Content Marketing strategy for your Blog?  RedCore Digitals Copywriting Services can be the perfect solution. 

Get In Touch to get started Today.

Beth Wright

Beth joined RedCore Digital in August 2022 as a content marketing executive. Beth works alongside our clients to design, develop & execute their content marketing strategies.